California based Software company making an impact
with sales pipeline acceleration program.

One of the leading Software Solutions Provider headquartered in the state of California, who belongs to highly competitive business space, wanted a reliable Lead Generation Services provider to create an ongoing aggressive SQL pipeline and accelerate sales cycle. They were looking for an agency who can not only help them externally but also help their internal sales team to boost their performance.

Assessment

Zinoit had a brief discussion with the client’s sales team to understand the challenges they had and created a lead generation strategy, execution planed proposed their Appointment setting – Pay for performance model.

Strategy applied:

Zinoit bagged the campaign RFP due to its competitive pay per appointment pricing and pure pay for performance standards. After certain negotiations Zinoit was awarded a certain amount of client’s sales and marketing budget to execute the program and deliver 200 appointments within Q2 and Q3

Zinoit's

helped client identify which areas and verticals should be prioritized and was able to penetrate the market within a short TAT. Client was unable to tap and reach out to competitor’s markets and prospects due to lack of availability of proper install base data. This is where Zinoit's massive install base data came to aid